New York-based Contemporary womenswear designer, Rae Francis, are pleased to present their summer 2012 collection, a preppy, playful assortment of easy to wear pieces inspired by the sunny beaches of Palm Beach, Florida.
Though an unashamedly feminine collection, the pieces have a distinctive edge. Cute cutouts and daring slits provide the perfect balance of girly and sexy while fun, flirty features, from irregular hemlines to shoulder baring halter necks, bring a hint of the mischievous to the demure. 
A touch of 1970’s glamor runs throughout the collection, from striking zigzag prints to belted shirt-dresses, the brand’s signature style and a true modern classic. Wide legged pants and floor grazing skirts are designed to provide the perfect sleek look for long, cool summer evenings while minis and sexy shorts are designed to take you right from the beach to the bar. 
This is understated glamor at its best, where no piece looks too fussy or try-hard. These are pieces you can throw on time and time again, safe in the knowledge you’ll look great without the effort. However, while casual and easy to wear, all pieces are made with the highest quality fabrics, and attention to detail and finish is key. 
Silks drape elegantly and effortlessly while chiffon is ideal for keeping you cool in the heat of summer. Colors range from summer bright pinks to subtle, muted blue, lavender and grey tones, while eye-catching prints, from floral to stripes, add a pop of contrast to simple silhouettes. Rae Francis is designed and produced in New York City; prices for the summer collection range from $61 - $290. For more information on Rae Francis or to view the collections, visit www.RaeFrancis.com
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