Brazilian-born, London-based designer Daniella Helayel launched Issa in 2003. Since its early stages, the label has focused on creating silk jersey dresses in silhouettes and styles that make women feel comfortable, confident, and chic. By 2005, the label garnered a number of celebrity supporters, and in November 2010, received global attention when Kate Middleton wore a long-sleeved sapphire-blue Issa dress to announce her engagement to Prince William. In 2011, the designer announced plans to expand her label into a global brand by relaunching her business in the U.S., opening six stores in Brazil, and launching a children's line called Baby Issa.
THE COLLECTION: “The spring/summer 2012 prints are inspired by the Garden of Eden, Noah's Ark, vibrant underwater corals, passion and seduction. We started with our main theme and created mood and print boards of flowers, exotic plants, the sea, skies and corals." 
The team from TONI&GUY used these key products used to create the look:
TONI&GUY GLAMOUR SPRITZ & SHINE LIQUID MOUSSE $15.99 - Enhances shine and boosts body at the roots. Squeeze a small amount into your palm, work through towel-dried hair from root to tip and comb through. Heat style with a diffuser or air-dry.
TONI&GUY CREATIVE EXTREME HOLD HAIRSPRAY $15.99 - Achieve long-lasting dramatic hold and total control. To create a gravity-defying hold, spray over dry hair before and after styling.
TONI&GUY PREP HEAT PROTECTION SPRAY $15.99 - Conditioning formula helps protect against damage and breakage caused by heat styling. Spray evenly over towel-dried hair and comb through. Top up in between blow-drying and using straightening irons by spritzing over dry hair.
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