Meeting with Kelly Salter Dermalogica's Public Relations and Consumer Marketing Co-ordinator at the Sydney International Spa & Beauty Expo is one of best ways to embrace this brand from a local and global view. Kelly's passion is so infectious and even though she is Dermalogica Australia, she speaks Dermalogica global always looking for ways to support the corporate directive, a directive that is the DNA of Jane Wurward Dermalogica's founder. So we talk about Dermalogica’s ongoing leadership in the sun protection category of skin care with the brand’s announcement of new formulations and upgrades. These have resulted in new Oleosome Technology that combines with UV Smart Booster Technology to make UV protection products more effective, longer lasting, and more comfortable for the wearer.



The second technology Oleosome Technology is one that encourages greater ease of daily use. Oleosomes are naturally-occurring spheres of emollient oils and Vitamin E found in Safflower Seeds. These unique molecules can deliver active ingredients such as sunscreens, directly to the skin surface, and release them over time to ensure the maximum skin benefits. These qualities are especially relevant when formulating with chemical sunscreens because they allow for a higher SPF rating while using fewer sunscreen agents, lessening the chance of sensitivity and providing an elegant feel and wearability, a very important aspect for sensitive skins who have problems using sunscreen.
Dermalogica’s new Oil Free Matte SPF30, with Oleosome Technology, can deliver much more UV protection without unwanted oiliness or chalkiness while improving customer satisfaction. For an easier prescription by skin care professionals for consumers, four Dermalogica reformulated products have been transitioned from the Daily Defense System, packaged in solar orange, to the Dermalogica categories which are more appropriate to their usage. Newly upgraded Oil Free Matte SPF30, with an upgrade from SPF20, is now packaged as part of the mediBac clearing® system (lime-green packaging), since this product is specifically formulated to control the four main factors which contribute to adult acne.
My personal favorite is the Ultra Sensitive Tint SPF30 and Super Sensitive Shield SPF, the Tint has the texture of a makeup, this is not one of those thin drippy tints I have used before with other brands, there is a coverage here, its the best I really enjoy this product and it has to be a must after you moisturize, and always keep one for travel. Both products are now packaged as part of the UltraCalmingTM system (purple packaging), which contain the UltraCalmingâ„¢ Complex to help reduce sensitivity, redness, irritation and inflammation.
Suggested retail prices: Oil Free Matte SPF30 50ml - $68.50, Ultra Sensitive Tint SPF30 50ml - $57.00, Super Sensitive Shield SPF30 50ml - $68.50. Due to launch here in Australia in August 2012.
No comments:
Post a Comment