The luxury brand Yves Saint Laurent is launching a very limited edition palette for their Facebook fans exclusively on their Facebook page, which they tag as a ‘social product’. The range is quite affectionately called “Devoted to Fans†and has been created in conjunction with Facebook. It uses the same blue Pantone of the popular networking site and will be produced in a limited number of 1650 pieces only.
These Pure Chromatics Devoted to Fans palette initiative launches on July 19, on Facebook you have to like the brand's Facebook page first. The palette features four huesâ€"blue, white, grey, and black, just like the Facebook logo. This is a "declaration of love" to YSL fans, there are only 1,650 available, with any Facebook fan who buys the Devoted To Fans palette receiving "privileges" such as exclusive information, perks and services through their Facebook feed and in store. You’ll have to wait till it releases in September. Damien Vincent, commercial director of Facebook France, emphasized the significance of the launch: "We are honored that a prestigious brand such as Yves Saint Laurent resumes Facebook color codes to launch a unique product destined for his fans."
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