COTY INC. AND KATY PERRY ANNOUNCE FRAGRANCE PARTNERSHIP
Coty Inc, a new emerging leader in beauty, announced the signing of multifaceted singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her monumental album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago.
Katy Perry The Hot Hits Sydney Premiere of her 3D documentary Part Of MePerry is a global superstar, touring the world with sold out arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer's hit 3D feature "Katy Perry: Part of Me," which is already the fourth biggest music documentary of all time.
âWe are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,â said Renato Semerari, president, Coty Beauty. âKaty is original and daringâ"her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.â
"I am honored to be working with Coty, which has produced some of my favorite fragrances,â said Perry. âI'm excited to share what's next in my perfumed world as well as making Purr and Meow! more accessible worldwide!"
As part of the project, Coty will also distribute the artistâs successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately. Perry joins Cotyâs impressive list of brands that include Calvin Klein, ChloÃ©, Marc Jacobs and Playboy, Rimmel London among many others.