Tuesday, December 18, 2012

Louis Vuitton Presents "L'Ecriture est un Voyage"

Louis Vuitton Presents "L'Ecriture est un Voyage"

Writing is a Journey, Louis Vuitton opens the doors of its first Cabinet d'Ecriture in the Saint-Germain District of Paris and starts a new journey into the world of writing. This new field for Louis Vuitton is an expression of poetry, modernity and sophistication; it is a celebration of the House's unique heritage, which binds it to the art of writing through its founders, renowned customers, traveling authors who embarking on long voyages, enjoyed the emblematic travel goods. 

Louis Vuitton has always been known for sheer elegance and sophistication, with a hint of boldness, something that cannot be fully derived from other brands. But it was only a matter of time before the designer had transformed its same style etiquette to pen and paper in the form of writing letters. 

On December 13, LV debuted the new collection of paper products and writing instruments at 6 Place Saint-Germain-des-Pres called Le Cabinet d’Ecriture, a temporary boutique in France. The luxury letter writing collection will feature a range of pens, pencils, notebooks and other paper products all inspired by literary icons like 17th-century French novelists. Directed by Romain Chassaing
Music by Birkii
Produced by Des Quatre/ Mathias Vayer

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