Wondercap not for the Dragons Den, but itâs a big YES from the consumer
The world hair care products industry witnessed 3% expansion in 2010, generating revenue of almost $49 billion and volume sales of more than 15 billion units, according to Marketline. The market is expected to reach almost $58 billion in 2015, representing 18% expansion over a five-year period. The market should hit a volume of almost 18 billion units in 2015 for a 19% growth rate. Shampoo represents the leading segment in the global hair care products industry, representing close to 40% of the overall market in terms of value. Regionally, the EU holds more than a 35% hair care market share, while company-wise leader Procter & Gamble holds the number-one position globally with more than 24% of the overall market in terms of value.
Wondercap is one of the companies who has seen expansion in the marketplace since its full business inception in 2009, this product created by the charming Gail McJorrow in New Zealand, an entrepreneur who went in front of the team at the Dragons Den in 2007, and even though they wanted to invest in her product she only had one Dragon in her corner. Business always works out for the best. Gail is in charge and has grown so well since those days. Gail McJorrow I read over the comments that Wondercap users had sent back to Gail, first there are so many and they all rave over the different benefits that the Wondercap has done for their hair. There are clients who were introduced to Wondercap while they were at their hair salon or given the Wondercap as a gift, purchased it up while they were in the hair section of their favorite retail store. The one common thread is just how improved their hair has become, clients has suffered hair damage from over processing with color, hair that was straw like from over using a GHD daily, frizzy out of control hair. This is no light weight treatment, a sturdy gel cap similar to a gel pack, all you have to do is heat your Wondercap in the microwave, before placing it onto your conditioned hair, although a hair mask would also be excellent, so choose a masque that is right for the needs of your hair. The heat from the cap opens up your hair cuticles allowing the conditioner to deeply nourish the inner hair shaft. After rinsing, the cuticles close up locking in the moisture. It is the action of deeply nourishing the inner shaft that is the key point to be remembered in this treatment.
I have used this cap for two hair types, one hair type that has come through Chemotherapy and the hair grew back dull and lifeless, lacking shine and movement, using the Wondercap as an intense deep treatment, allowed the hair to slowly regain a softer texture. Building the strength of the hair cuticle with the additional heat added to the mask allowed the treatment to penetrate deep into the cuticle. Masks can be adjusted so that eventually volume is required not softness.
The second Wondercap for a hair type that was thinning due to anorexia and had not regained volume, the hair shaft was not dead, so there was opportunity for the hair to build itself back with care. The hormonal balance was not correct and some medication was being taken, but the Wondercap had two advantages that the user saw first a good condition and improved volume return as well as the added psychological benefit that health could be restored.
If you go to the Wondercap web site you can read all the users feedback and I personally think that taking the Wondercap to the hair salon and using there is a great idea, naturally itâs an idea from one of the many Wondercap fansâ¦.good health!