KRISTEN STEWART THE FACE OF BALENCIAGA FLORABOTANICA
Earlier this year Nicolas GhesquiÃ¨re was pleased to introduce Kristen Stewart as the face of Balenciaga fragrance along with the much anticipated launch of the new FLORABOTANICA for women in September 2012. What Balenciaga thinks their fragrance smells like: âFlorabotanica is an experimental rose fragrance whose story takes place in a strange and wonderful garden in which you donât know whether the flowers are innocent or poisonous.â The face of FLORABOTANICA Kristen Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010. Since the start of her Hollywood career, Kristen Stewart has captivated audiences with her impassioned character portrayals.
This urbane, spirited young woman is now the muse of the new Balenciaga fragrance for women. Says Kristen Stewart: âI love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.â
Says Nicolas GhesquiÃ¨re, Creative Director of Balenciaga: âKristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in âPanic Roomâ to her independent choice of âWelcome to the Rileys,â Iâve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, Iâve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.
âKristen Stewart is the perfect choice as she embodies Nicolas GhesquiÃ¨reâs unique vision for the second chapter in our fragrance historyâ, said Isabelle Guichot, CEO Balenciaga. âKristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of twisting the codes. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciagaâ, said Catherine Walsh, SVP American Fragrances, Coty Prestige, a division of Coty Inc.