Lancôme was launched in 1935 as a perfume house, but the Parisian beauty giant Lancôme has since become the industry's authority on mascara. It has launched a mind-boggling 24 different mascaras since its first creation, Lancômatique, in 1967. The reason for this array of choice is that Lancôme conducted an exhaustive study of women's mascara habits it discovered that their needs varied, depending on the length, volume and the thickness of their lashes. Women really do like to change their look their mascara gives them, as their fashion and eye makeup changes, even as each season arrives one mascara, it seems, does not fit all.
Lancôme went on to develop and build a whole host of mascaras including Maquicils, Immencils, Aquacils and Extencils. The star in Lancôme's portfolio, however, arrived in 2004 with Hypnôse. Women loved the thick, inky mascara, a pioneering formula that combined skincare ingredients with black polymers. Famous faces fronting its recent advertising campaigns have included the actress Julia Roberts, the model Daria Werbowy and even the cartoon character Betty Boop. Today Lancôme is the world's best-selling luxury mascara brand, with one sold every 20 seconds, thats a lot of beautiful lashes.
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